Search
Now showing items 1-2 of 2
Digital Marketing in The Hospitality Industry: Adoption, Use, Firm Performance and National Development
(Global Scientific Journals, 2022-09)
Digital marketing integrates electronic technology with traditional marketing concepts and covers strategies such as social media, video, content, affiliate, mobile and internet marketing. Embracing digital marketing can ...
Strategies to overcome the damages caused by covid-19 in the hotel industry
(2022-01)
The year 2019 saw the emergence of the covid-19 pandemic that has led to low customer demand, reduced revenue, job losses and business closures in the hotel industry. Studies indicate that the hospitality industry is not ...