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Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya
(Journal of Convention & Event Tourism, 22:5, 384-406,, 2021)
Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ...
Perceived Destination Image and Post-Visit Behaviour: An International MICE Visitors’ Perspective
(African Journal of Hospitality, Tourism and Leisure, 10(2):472-486., 2021)
Africa including Kenya has continued to suffer negative images due to stereotypes, prejudice, and negative
reporting by international media. This has continued to negatively affect the continents' share of the global
leisure ...
Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya
(2021-03-15)
Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ...