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Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya
(Journal of Convention & Event Tourism, 22:5, 384-406,, 2021)
Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ...
Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya
(2021-03-15)
Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ...