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Gaps in Guests and Managers Perceptions of The Marketing Strategies of Four and Five Star Hotels in Kenya
(2016)
This study assessed guests’ and managers’ perceptions of the extent to which the marketing strategies of four and five star hotels in Kenya addressed the factors which influence the guests’ purchase decisions. The research ...
Marketing models for performance among four and five star Hotels in Kenya
(2016)
Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ...
Corporate Social Responsibility in Four and Five Star Hotels in Kenya
(2016)
Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ...