Search
Now showing items 1-10 of 13
Digital Marketing in The Hospitality Industry: Adoption, Use, Firm Performance and National Development
(Global Scientific Journals, 2022-09)
Digital marketing integrates electronic technology with traditional marketing concepts and covers strategies such as social media, video, content, affiliate, mobile and internet marketing. Embracing digital marketing can ...
Career path determinants of Eco-tourism and Hospitality Management university graduates
(2013)
There has been an increase in the number of hospitality management university graduates working in non hospitality organizations in Kenya. Despite this, studies have not been undertaken to investigate the factors that ...
Strategies to overcome the damages caused by covid-19 in the hotel industry
(2022-01)
The year 2019 saw the emergence of the covid-19 pandemic that has led to low customer demand, reduced revenue, job losses and business closures in the hotel industry. Studies indicate that the hospitality industry is not ...
Gaps in Guests and Managers Perceptions of The Marketing Strategies of Four and Five Star Hotels in Kenya
(2016)
This study assessed guests’ and managers’ perceptions of the extent to which the marketing strategies of four and five star hotels in Kenya addressed the factors which influence the guests’ purchase decisions. The research ...
Customers’ perceptions and expectations of service quality in hotels in western tourism circuit, Kenya
(International Research Journals, 2014-01)
Quality management is important in any establishment since it enhances organization’s performance and profitability in the long run. Subsequently, quality has been a focus of many successful establishments all over the ...
Marketing models for performance among four and five star Hotels in Kenya
(2016)
Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ...
Contemporary Trends and Issues in The Hospitality and Tourism Industry
(2023-05-13)
Contemporary trends and issues in the hospitality and tourism industry often generate opportunities and challenges. The hospitality and tourism environments are constantly changing. Customers’ needs and preferences dictate ...
The relationship between the marketing strategies and competitiveness of four and five star hotels
(2015-12)
The objective of this study was to establish the relationship between the marketing strategies and competitiveness of four and five star hotels in Kenya. The results showed that the hotels adopted the 5 P’s marketing concept ...
Enhancing Competitiveness Through Guests’ Experiences: A Typology of Customer Experiences in Upscale Hotels
(2017-02)
This study sought to develop a marketing model that can enhance the competitiveness of four- and five-star hotels in Kenya. The main factors generating guests’ expectations and delight were investigated after focusing on ...
An In-Depth Thematic Analysis of Customer Driven Factors Influencing the Purchase Decisions of Guests in Four and Five Star Hotels in Kenya
(Canadian Center of Science and Education, 2015-11)
It is apparent that Kenya’s tourism marketing strategies are not effective. One way for hospitality facilities in the country to stay ahead of competitors is by addressing the ever changing needs of their guests. Various ...