Browsing School of Tourism and Hospitality Management (JA) by Subject "Events experiences; cognitive image; affective image; overall image, and post-visit behaviour"
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Perceived Destination Image and Post-Visit Behaviour: An International MICE Visitors’ Perspective
(African Journal of Hospitality, Tourism and Leisure, 10(2):472-486., 2021)Africa including Kenya has continued to suffer negative images due to stereotypes, prejudice, and negative reporting by international media. This has continued to negatively affect the continents' share of the global leisure ...