Browsing School of Tourism and Hospitality Management (JA) by Subject "Corporate social responsibility, hotels, financial performance, Kenya"
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Corporate Social Responsibility in Four and Five Star Hotels in Kenya
(2016)Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ... -
Marketing models for performance among four and five star Hotels in Kenya
(2016)Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ...