Browsing School of Tourism and Hospitality Management (JA) by Author "Weru, Joshua N."
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Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya
Weru, Joshua N.; Njoroge, Joseph M. (Journal of Convention & Event Tourism, 22:5, 384-406,, 2021)Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ... -
Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya
Weru, Joshua N.; Njoroge, Joseph M. (2021-03-15)Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ... -
Perceived Destination Image and Post-Visit Behaviour: An International MICE Visitors’ Perspective
Weru, Joshua N. (African Journal of Hospitality, Tourism and Leisure, 10(2):472-486., 2021)Africa including Kenya has continued to suffer negative images due to stereotypes, prejudice, and negative reporting by international media. This has continued to negatively affect the continents' share of the global leisure ...