Browsing School of Tourism and Hospitality Management (JA) by Author "Wangari, Caroline"
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Understanding the travel motivation among youth travelers in Kenya: the ‘push’ and ‘pull’ paradigm
Wangari, Caroline (African Journal of Hospitality, Tourism and Leisure, 2017)The purpose of this study was to provide an in-depth understanding of the factors that motivate youth travel in Kenya using the ‘Push’ and ‘Pull’ paradigm of travel motivation. The study adopted a questionnaire survey ...