Browsing School of Tourism and Hospitality Management (JA) by Author "Odhuno, O."
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Enhancing Competitiveness Through Guests’ Experiences: A Typology of Customer Experiences in Upscale Hotels
Kariru, Antoneta N.; Kambona, O. O.; Odhuno, O. (2017-02)This study sought to develop a marketing model that can enhance the competitiveness of four- and five-star hotels in Kenya. The main factors generating guests’ expectations and delight were investigated after focusing on ...