Browsing School of Tourism and Hospitality Management (JA) by Author "Njoroge, Joseph M."
Now showing items 1-20 of 34
-
12 Tourism Adaptation Frameworks for Climate Change: A Review
Njoroge, Joseph M. (Walter de Gruyter GmbH & Co KG, 2022)Tourism is one of the fastest growing industries globally. It has continued to record an average of 3.5–4% despite the global challenges experienced in the last decade including the latest COVID-19 pandemic (UNWTO, 2019). ... -
Adoption of Digital Technologies as a Driver for Cost Leadership Strategy in Tour Firms within Nairobi City County, Kenya
Muiruri, Elijah G.; Ndivo, Rayviscic M.; Njoroge, Joseph M. (African Journal of Tourism and Hospitality Management, 2024-04)Digital technologies play a major role in reducing the cost of operations in tour firms. The main focus of the study was to find out the adoption of digital technologies as a driver of cost leadership strategy in tour firms ... -
Adoption of green marketing practises by hotels in Mombasa County, Kenya
Gitobu, J.; Njoroge, Joseph M. (2015)This study examined adoption of green marketing practises by hotels in Mombasa County, Kenya. To better understand this subject, the study sought to achieve three specific objectives; to determine the drivers for adoption ... -
Analysis of Demographic and Travel Characteristics of Domestic Tourists Visiting Coast Region, Kenya
Wang'ombe, Lawrence; Njoroge, Joseph M.; Agufana, Peace Byrne (ajpjournals, 2022)Purpose: With the increased tourism demand among domestic tourists in Kenya their travel needs for tourism products and services varies considerably due to their unique characteristics. The purpose of this study ... -
Analysis of domestic tourists’ demographic and travel characteristics in Kenya
Wang'ombe, Lawrence; Njoroge, Joseph M.; Agufana, Peace Byrne (2022-09)Demographic and travel characteristics are significant in forming the basis for market segmentation, positioning, and branding initiatives for a destination. This study sought to examine demographic and travel characteristics ... -
Beating Odds in Post Pandemic Times: Lessons from World Rally Championship 2021
Wanyonyi, Lilian N.; Njoroge, Joseph M.; Otieno, Richard J. (2022-06)The Novel Corona virus pandemic has brought unprecedented impacts on different sectors of economies in countries across the globe. Sports tourism being the worst hit. Sports tourism events are important vehicles of development ... -
Challenges and Opportunities to Sustainable Sport Tourism Events: Insights from an Urban Host City
Wanyonyi, Lilian N.; Njoroge, Joseph M.; Otieno, Richard J. (2021-03-31)Sports tourism is viewed as an ideal tool for supporting the livelihood of the host communities in developing countries. As an alternative way of involving the host community in tourism activities, sports tourism aims to ... -
Climate Change and Immovable Cultural Heritage in Kenya: Impact and Response Strategies
Chemeli, Angelah; Njoroge, Joseph M.; Agufana, Peace B. (Springer, 2021)Immovable cultural heritages represent past human life that links the past, present, and future landscapes. Protection and preservation of authenticity and integrity of these built heritages is a major challenge in the ... -
Climate change and tourism adaptation: Literature review
Njoroge, Joseph M. (2015)Purpose – This paper reviews published English literature on tourism adaptation to climate change. Climate change remains a challenge in the 21st centaury and beyond. Climate sensitive industries like tourism are vulnerable ... -
Climate Change Impact Representation In Kenya's News Media
Atieno, L.; Njoroge, Joseph M. (2014)Today the questions of adaptation and mitigation to climate change risks are arching their way out to community platforms in an interpretive flow through various communication modes that shape public opinion and mediate ... -
Climate change policy-making process in Kenya: deliberative inclusionary processes in play
Njoroge, Joseph M.; Ratter, B.M.W.; Atieno, L. (International Journal of Climate Change Strategies and Management, 2017)Abstract Purpose – There is a growing recognition in Kenya that citizens should play a role in contributing to policy formation. This is a shift from a conventional approach where the elite in society or selected few would ... -
Climate change-perceived impacts, risks, vulnerability, and response strategies: A case study of Mombasa coastal tourism, Kenya
Njoroge, Joseph M. (2015)Climate change policies are advancing, at least rhetorically. These policies are made through complex processes of interactions among stakeholders whose opinions are shaped by historical experiences, beliefs, awareness ... -
CULTURAL TOURISM DESTINATION
Njoroge, Joseph M.; Chemeli, Angelah (Edward Elgar, 2022-07)Cultural tourism is defined by UNWTO (1985) as a movement of people essentially for cultural motivations. Cultural tourism is cocreated at cultural tourism destinations where travellers are engaged with cultural assets. ... -
The ecotourism metaphor and environmental sustainability in Kenya
Atieno, L.; Njoroge, Joseph M. (2015)While to some extent there is disharmony in defining the term ecotourism, most tourism research agrees that the eco prefix is a definite pointer to environmental or natural resource management as a core value to the concept. ... -
Employee Retention Strategies
Kipkosgei, Bitok.; Njoroge, Joseph M. (Edward Elgar Publishing, 2022)Employee retention strategies refer to the organizational policies aimed at retaining employees, reducing turnover and attrition, and ensuring employee engagement. The main goal is to meet the expectations of employees ... -
Employing the enhanced Regional Tourism Sustainable Adaptation Framework with a case study of climate change vulnerability in Mombasa, Kenya
Njoroge, Joseph M.; Atieno, Lucy.; Ratter, Beate M.W.; Mugabe, Innocent M. (Sage, 2018)This paper attempts to provide an empirical application of the enhanced Regional Tourism Sustainable Adaptation Framework using a case study of Mombasa Kenya. Climate variability is a challenge to tourism destinations, ... -
An enhanced framework for regional tourism sustainable Adaptation to climate change
Njoroge, Joseph M. (2014)Tourismis not only contributing to climate change but also vulnerable to risks induced by changing climate regime. Sea level rise, extreme events, loss of biodiversity, water stress among other direct and indirect impacts ... -
Factors Effecting Valued Resource Distribution
Atieno, L; Njoroge, Joseph M. (Springer Nature, 2021) -
From Davos, Switzerland to Mombasa, Kenya: a position paper on the adoption of the ‘Davos declaration’ by hotels
Njoroge, Joseph M. (2015)Climate change has been identified as a major challenge in the achievement of sustainable development especially for developing countries like Kenya. There has been a wide acknowledgement that there is a need for long-term ... -
Impact of HIV/AIDS on Hotel Staff Productivity in Kenya: A Survey of Selected Hotels in North Coast
Mbaeh, E. G.; Wafula, F. K.; Munyi, C. M.; Njoroge, Joseph M. (2015)The gist of this paper was to find out how HIV/AIDS pandemic influence the productivity of employees in Kenya’s North Coast. Although major strides have been made by the government to prevent the scourge, it is evident ...