Browsing School of Tourism and Hospitality Management (JA) by Author "Ndivo, Rayviscic M."
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Adoption of Digital Technologies as a Driver for Cost Leadership Strategy in Tour Firms within Nairobi City County, Kenya
Muiruri, Elijah G.; Ndivo, Rayviscic M.; Njoroge, Joseph M. (African Journal of Tourism and Hospitality Management, 2024-04)Digital technologies play a major role in reducing the cost of operations in tour firms. The main focus of the study was to find out the adoption of digital technologies as a driver of cost leadership strategy in tour firms ...