Browsing School of Tourism and Hospitality Management (JA) by Author "Kung'u, Samson K."
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Moderating Influence of Socio-Demographic Factors on the Relationship between Social Media Applications and Guests’ Choice of Fine Dining Restaurants
Kung'u, Samson K.; Njoroge, Joseph M.; Makori, Andrew; Mapelu, Isabella (2022-06)The main purpose of this research was to determine the moderating influence of social demographic factors on guests’ choice of fine dining restaurants. A mixed-method (concurrent nested) was used to do the survey. Simple ...