Browsing School of Tourism and Hospitality Management (JA) by Title
Now showing items 22-41 of 80
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Contribution of Tourism Investments and their Impact on the Local Economies of Kenya: A Case Study of Nakuru County
(African Journal of Tourism and Hospitality Management, 2024-05-24)Tourism development stimulates growth by attracting foreign direct investment and building new facilities and partnerships. This study sought to establish the contribution of hospitality and tourism investments to the local ... -
Corporate Social Responsibility in Four and Five Star Hotels in Kenya
(2016)Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ... -
Critical environmental factors that influence the presence of vibrio cholera in the setting of Nairobi
(International Journal of Food Science and Nutrition, 2017-09)Cholera happens to be among the illnesses that are considered major public health threats owing to the numerous incidences of deaths that have resulted from it across the globe. This study aimed to investigate the critical ... -
CULTURAL TOURISM DESTINATION
(Edward Elgar, 2022-07)Cultural tourism is defined by UNWTO (1985) as a movement of people essentially for cultural motivations. Cultural tourism is cocreated at cultural tourism destinations where travellers are engaged with cultural assets. ... -
Customers’ perceptions and expectations of service quality in hotels in western tourism circuit, Kenya
(International Research Journals, 2014-01)Quality management is important in any establishment since it enhances organization’s performance and profitability in the long run. Subsequently, quality has been a focus of many successful establishments all over the ... -
Customers’ perceptions and expectations of service quality in hotels in western tourism circuit, Kenya
(International Research Journals, 2014-01)Quality management is important in any establishment since it enhances organization’s performance and profitability in the long run. Subsequently, quality has been a focus of many successful establishments all over the ... -
Digital Marketing in The Hospitality Industry: Adoption, Use, Firm Performance and National Development
(Global Scientific Journals, 2022-09)Digital marketing integrates electronic technology with traditional marketing concepts and covers strategies such as social media, video, content, affiliate, mobile and internet marketing. Embracing digital marketing can ... -
The ecotourism metaphor and environmental sustainability in Kenya
(2015)While to some extent there is disharmony in defining the term ecotourism, most tourism research agrees that the eco prefix is a definite pointer to environmental or natural resource management as a core value to the concept. ... -
Effectiveness of structured nutrition education on maternal breastfeeding self‐efficacy and exclusive breastfeeding duration in Kiandutu health centre, Thika – Kenya
(GLOBAL JOURNAL OF MEDICINE AND PUBLIC HEALTH, 2017)Background Optimal breastfeeding practices can help prevent under‐nutrition among under five children and WHO recommends Exclusive breastfeeding (EBF) for the first half of infancy. Rates of EBF are however low globally ... -
Employee Retention Strategies
(Edward Elgar Publishing, 2022)Employee retention strategies refer to the organizational policies aimed at retaining employees, reducing turnover and attrition, and ensuring employee engagement. The main goal is to meet the expectations of employees ... -
Employing the enhanced Regional Tourism Sustainable Adaptation Framework with a case study of climate change vulnerability in Mombasa, Kenya
(Sage, 2018)This paper attempts to provide an empirical application of the enhanced Regional Tourism Sustainable Adaptation Framework using a case study of Mombasa Kenya. Climate variability is a challenge to tourism destinations, ... -
An enhanced framework for regional tourism sustainable Adaptation to climate change
(2014)Tourismis not only contributing to climate change but also vulnerable to risks induced by changing climate regime. Sea level rise, extreme events, loss of biodiversity, water stress among other direct and indirect impacts ... -
Enhancing Competitiveness Through Guests’ Experiences: A Typology of Customer Experiences in Upscale Hotels
(2017-02)This study sought to develop a marketing model that can enhance the competitiveness of four- and five-star hotels in Kenya. The main factors generating guests’ expectations and delight were investigated after focusing on ... -
Extension Support Services among Poultry Farmers, a Case of Katulani District, Kitui County
(2016-03)A survey was carried out to determine provision of extension support services in Katulani District, Kenya. Data was collected through observations and structured questionnaires administered to 110 poultry rearing households ... -
Factors Effecting Valued Resource Distribution
(Springer Nature, 2021) -
Factors Influencing Delivery of Extension Services By the County Governments after Agricultural Sector Devolution in Kitui County, Kenya
(2021-06)Agriculture is the main stay and driver of Kenyan rural economy. Despites the critical role of agriculture in Kenya, poor access to extension support services still persist. This study sought to determine the factors ... -
From Davos, Switzerland to Mombasa, Kenya: a position paper on the adoption of the ‘Davos declaration’ by hotels
(2015)Climate change has been identified as a major challenge in the achievement of sustainable development especially for developing countries like Kenya. There has been a wide acknowledgement that there is a need for long-term ... -
Gaps in Guests and Managers Perceptions of The Marketing Strategies of Four and Five Star Hotels in Kenya
(2016)This study assessed guests’ and managers’ perceptions of the extent to which the marketing strategies of four and five star hotels in Kenya addressed the factors which influence the guests’ purchase decisions. The research ... -
Hospitality Employment; Policies and Practices in Hotels in Kenya
(Journal of Tourism and Hospitality Management, 2015-11-18)A study on Kenya’s hospitality industry indicates that, about 64 percent of jobs are either semi skilled or unskilled. This comprises of about 6 percent in managerial, 8 percent in supervisory, 22 percent with craft while ...