Digital marketing integrates electronic technology with traditional marketing concepts and covers strategies such as social media, video, content, affiliate, mobile and internet marketing. Embracing digital marketing can ...
Wang'ombe, Lawrence; Njoroge, Joseph M.; Agufana, Peace Byrne(2022-09)
Demographic and travel characteristics are significant in forming the basis for market segmentation, positioning, and branding initiatives for a destination. This study sought to examine demographic and travel characteristics ...
Kung'u, Samson K.; Njoroge, Joseph M.; Makori, Andrew; Mapelu, Isabella(2022-06)
The main purpose of this research was to determine the moderating influence of social demographic factors on guests’ choice of fine dining restaurants. A mixed-method (concurrent nested) was used to do the survey. Simple ...
Wang'ombe, Lawrence; Njoroge, Joseph M.; Agufana, Peace Byrne(ajpjournals, 2022)
Purpose: With the increased tourism demand among domestic tourists in Kenya their travel needs for tourism products and services varies considerably due to their unique characteristics. The purpose of this study ...
Kipkosgei, Bitok.; Njoroge, Joseph M.(Edward Elgar Publishing, 2022)
Employee retention strategies refer to the organizational policies aimed at retaining employees, reducing turnover and attrition, and ensuring employee engagement. The main goal is to meet the expectations of employees ...
Njoroge, Joseph M.(Walter de Gruyter GmbH & Co KG, 2022)
Tourism is one of the fastest growing industries globally. It has continued to record an average of 3.5–4% despite the global challenges experienced in the last decade including the latest COVID-19 pandemic (UNWTO, 2019). ...
Wanyonyi, Lilian N.; Njoroge, Joseph M.; Otieno, Richard J.(2022-06)
The Novel Corona virus pandemic has brought unprecedented impacts on different sectors of economies in countries across the globe. Sports tourism being the worst hit. Sports tourism events are important vehicles of development ...
Weru, Joshua N.(African Journal of Hospitality, Tourism and Leisure, 10(2):472-486., 2021)
Africa including Kenya has continued to suffer negative images due to stereotypes, prejudice, and negative
reporting by international media. This has continued to negatively affect the continents' share of the global
leisure ...
The year 2019 saw the emergence of the covid-19 pandemic that has led to low customer demand, reduced revenue, job losses and business closures in the hotel industry. Studies indicate that the hospitality industry is not ...
Weru, Joshua N.; Njoroge, Joseph M.(Journal of Convention & Event Tourism, 22:5, 384-406,, 2021)
Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ...
Wanyonyi, L.; Njoroge, Joseph M.; Otieno, Richard J.(Events and Tourism Review, 4(1), 30-42., 2021)
Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the ...
Njoroge, Joseph M.; Chemeli, Angelah(Edward Elgar, 2022-07)
Cultural tourism is defined by UNWTO (1985) as a movement of people essentially for cultural motivations. Cultural tourism is cocreated at cultural tourism destinations where travellers are engaged with cultural assets. ...
Chemeli, Angelah; Njoroge, Joseph M.; Agufana, Peace B.(Springer, 2021)
Immovable cultural heritages represent past human life that links the past, present, and future landscapes. Protection and preservation of authenticity and integrity of these built heritages is a major challenge in the ...
Purpose: Agriculture is the main stay and driver of Kenyan rural economy. Despites the critical role of agriculture in Kenya, poor access to extension support services persist. This study sought to assess the influence of ...
Agriculture is the main stay and driver of Kenyan rural economy. Despites the critical role of agriculture in Kenya, poor access to extension support services still persist. This study sought to determine the factors ...
Wanyonyi, Lilian N.; Njoroge, Joseph M.; Otieno, Richard J.(2021-06)
Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the ...
Maina, Juliana; Mathara, Julius Maina; Kikuvi, Gideon M; Wafula, Eliud(American Journal of Food Science and Technology, 2021)
The use of drugs and antibiotics has increased the resistance of pathogenic bacteria in both animals and
humans. This has been a significant problem and therefore triggers the investigation of novel antimicrobial ...
Maina, Juliana; Mathara, Julius Maina; Kikuvi, Gideon M; Wafula, Eliud(Journal of Food Security, 2021)
Rampant use of antibiotics has increased resistance of pathogenic bacteria in both animals and humans.
This has triggered the investigation of novel antimicrobial agents produced by a bacterial strain of low virulence
with ...
Kariru, Antoneta N.; Odhuno, E.; Kambona, O. O.(Canadian Center of Science and Education, 2015-11)
It is apparent that Kenya’s tourism marketing strategies are not effective. One way for hospitality facilities in the country to stay ahead of competitors is by addressing the ever changing needs of their guests. Various ...
Kariru, Antoneta N.; Kambona, O. O.; Odhuno, E.(2016)
Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ...