Wanyonyi, Lilian N.; Njoroge, Joseph M.; Otieno, Richard J.(2022-06)
The Novel Corona virus pandemic has brought unprecedented impacts on different sectors of economies in countries across the globe. Sports tourism being the worst hit. Sports tourism events are important vehicles of development ...
Weru, Joshua N.(African Journal of Hospitality, Tourism and Leisure, 10(2):472-486., 2021)
Africa including Kenya has continued to suffer negative images due to stereotypes, prejudice, and negative
reporting by international media. This has continued to negatively affect the continents' share of the global
leisure ...
The year 2019 saw the emergence of the covid-19 pandemic that has led to low customer demand, reduced revenue, job losses and business closures in the hotel industry. Studies indicate that the hospitality industry is not ...
Weru, Joshua N.; Njoroge, Joseph M.(Journal of Convention & Event Tourism, 22:5, 384-406,, 2021)
Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ...
Wanyonyi, L.; Njoroge, Joseph M.; Otieno, Richard J.(Events and Tourism Review, 4(1), 30-42., 2021)
Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the ...
Njoroge, Joseph M.; Chemeli, Angelah(Edward Elgar, 2022-07)
Cultural tourism is defined by UNWTO (1985) as a movement of people essentially for cultural motivations. Cultural tourism is cocreated at cultural tourism destinations where travellers are engaged with cultural assets. ...
Chemeli, Angelah; Njoroge, Joseph M.; Agufana, Peace B.(Springer, 2021)
Immovable cultural heritages represent past human life that links the past, present, and future landscapes. Protection and preservation of authenticity and integrity of these built heritages is a major challenge in the ...
Purpose: Agriculture is the main stay and driver of Kenyan rural economy. Despites the critical role of agriculture in Kenya, poor access to extension support services persist. This study sought to assess the influence of ...
Agriculture is the main stay and driver of Kenyan rural economy. Despites the critical role of agriculture in Kenya, poor access to extension support services still persist. This study sought to determine the factors ...
Wanyonyi, Lilian N.; Njoroge, Joseph M.; Otieno, Richard J.(2021-06)
Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the ...
Maina, Juliana; Mathara, Julius Maina; Kikuvi, Gideon M; Wafula, Eliud(American Journal of Food Science and Technology, 2021)
The use of drugs and antibiotics has increased the resistance of pathogenic bacteria in both animals and
humans. This has been a significant problem and therefore triggers the investigation of novel antimicrobial ...
Maina, Juliana; Mathara, Julius Maina; Kikuvi, Gideon M; Wafula, Eliud(Journal of Food Security, 2021)
Rampant use of antibiotics has increased resistance of pathogenic bacteria in both animals and humans.
This has triggered the investigation of novel antimicrobial agents produced by a bacterial strain of low virulence
with ...
Kariru, Antoneta N.; Odhuno, E.; Kambona, O. O.(Canadian Center of Science and Education, 2015-11)
It is apparent that Kenya’s tourism marketing strategies are not effective. One way for hospitality facilities in the country to stay ahead of competitors is by addressing the ever changing needs of their guests. Various ...
Kariru, Antoneta N.; Kambona, O. O.; Odhuno, E.(2016)
Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ...
Kariru, Antoneta N.; Odhuno, E.; Kambona, O. O.(2016)
Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ...
Kariru, Antoneta N.; Kambona, O. O.; Odhuno, E.(2016)
This study assessed guests’ and managers’ perceptions of the extent to which the marketing strategies of four and five star hotels in Kenya addressed the factors which influence the guests’ purchase decisions. The research ...
Kariru, Antoneta N.; Odhuno, E.; Kambona, O. O.(2013)
There has been an increase in the number of hospitality management university graduates working in non hospitality organizations in Kenya. Despite this, studies have not been undertaken to investigate the factors that ...
Savings and credit cooperatives (SACCOs) form an integral part of the financial sector across the globe. However, in pursuit of their wealth creation goals, these cooperatives are exposed to numerous risks that threaten ...
Kariru, Antoneta N.; Odhuno, E.; Kambona, O. O.(International Research Journals, 2013-02)
In the recent past, there has been an influx of hospitality management university graduate employees into non hospitality organizations in Kenya. However, the main causes of this career change have not been examined. This ...
Kariru, Antoneta N.; Aloo, C.(International Research Journals, 2014-01)
Quality management is important in any establishment since it enhances organization’s performance and profitability in the long run. Subsequently, quality has been a focus of many successful establishments all over the ...