School of Tourism and Hospitality Management (JA)
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Theoretical Perspectives on Sustainable Cultural Tourism: Insights from The Mount Kenya Region
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2025-11)This theoretical review explores how six foundational theories, Stakeholder Theory, Resource-Based View (RBV), Triple Bottom Line (TBL), Institutional Theory, Systems Theory, and the Unified Theory of Acceptance and Use ... -
The Role of Social Sustainability Initiatives in Driving GHG-Free Operations: Empirical Evidence from Game Lodges and Tented Camps Within Kenya’s Southern Tourism Circuit
(African Journal of Tourism and Hospitality Management, 2025-07)This study examined the influence of social sustainability practices and the adoption of zero greenhouse gas (GHG) emission practices among lodges and tented camps in Kenya’s Southern Tourism Circuit. A quantitative explanatory ... -
Potential Impacts of Climate Change on Wildlife Protected Areas; A Case Study of Maasai Mara National Game Reserve, Kenya
(African Journal of Tourism and Hospitality, 2025-03)Unpredictable temperature and precipitation patterns brought on by climate change are becoming more widely acknowledged as one of the major variables influencing wildlife populations in protected areas like parks and ... -
Cultural Tourism in Kenya: A Systematic Review of Opportunities, Challenges, and Sustainable Development Pathways
(African Journal of Tourism and Hospitality Management,, 2025-07)The landscape of cultural tourism in Kenya is explored by this systematic review with a keen focus on opportunities, challenges, and sustainable development pathways. With the application of Preferred Reporting Items for ... -
Artificial Intelligence and Cultural Tourism in Kenya: A Systematic Review of Development Opportunities and Challenges
(East African Journal of Information Technology,, 2025-06)This paper presents a systematic review of the intersection between artificial intelligence (AI) and cultural tourism in Kenya, with a particular focus on the Mount Kenya region. It examines the potential of AI to enhance ... -
Nexus between Guest Satisfaction and Behavioural Intentions in Budget Hotels in Machakos County, Kenya
(African Journal of Tourism and Hospitality Management, 2025)Limited resources with rising competition make it difficult for budget hotels to maintain guest satisfaction and build customer loyalty. Guest behavioural intentions and perceptions are constantly changing and budget hotels ... -
Effect of Service Quality on Behavioral Intentions among Budget Hotels in Machakos County, Kenya
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2025)The hospitality industry through its budget hotel segment, maintains its fundamental role to boost tourism and support economic development across the globe and within Kenya. The main concern for budget hotels is retaining ... -
Examining the Relationship between Service Quality and Behavioural Intentions in Game Lodges
(East African Journal of Business and Economics,, 2025)Providing high-quality services in game lodges promotes customer satisfaction and, subsequently, favourable behavioural intentions, leading to enhanced business performance, including market share and profitability. Practical ... -
Demographic Characteristics and Service Quality Perceptions in Game Lodges
(African Journal of Tourism and Hospitality Management, 2025)Customer demographic characteristics are key determinants of consumers’ behaviour and play an important role in differentiating customer needs and service quality perception. Providing high-quality services in game ... -
Influence of travel motivation aspects on destination loyalty of domestic tourists’ visiting Coast region, Kenya
(International Journal of Novel Research in Marketing Management and Economics, 2022)Despite the marginal growth recorded in the tourism sector in Kenya, the domestic visits and estimates fall far below targets and expectations due to a number of reasons affecting tourism demand at this level. The specific ... -
Sports Tourism Events and Socio-economic Well-being of the Host Communities: Motivations and Benefits from an Emerging Destination
(Events and Tourism Review, 2021)Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the ... -
Assessment of Co-Joint Factors Influence on Guests' Choice of Fine Dining Restaurants in Kenya
(African Journal of Hospitality, Tourism and Leisure., 2022)There is limited data and studies that have assessed the co-joint influence of social media applications, social demographic, and individual factors on guests' choice of fine dining restaurants. Previous studies have shown ... -
Sports Tourism Events and Socio-economic Well-being of the Host Communities: Motivations and Benefits from an Emerging Destination
(Events and Tourism Review, 2021-06)Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the ... -
The role of emotions in food choice: How mood, stress and nostalgia can influence what we find appealing
(The Pharma Innovation Journal, 2024-03-16)Nutrition possesses a significant impact on the incidence of chronic disease, with unhealthy diets being associated with a higher risk for obesity and overweight, cancer, and cardiovascular disease. Dietary mannerisms are ... -
Influence of Cognitive Destination Brand Image on Wildlife Park Attractiveness: A Case Study of the Amboseli-Tsavo Ecosystem, Kenya
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2023-08)The attractiveness of a holiday destination motivates the development and growth of tourism in terms of tourists’ perceived value; however, the attractiveness of wildlife protected places, such as game parks, is little ... -
Tourists Choice of Destinations and Willingness to Pay for Environmental Conservation
(Journal of Tourism & Hospitality, 2023-10)Nakuru County is located in the central rift and has a diverse range of tourist attractions for investors and tourists. Although the attractions have economic benefits attributed to park entry fees already stipulated by ... -
Contribution of Tourism Investments and their Impact on the Local Economies of Kenya: A Case Study of Nakuru County
(African Journal of Tourism and Hospitality Management, 2024-05-24)Tourism development stimulates growth by attracting foreign direct investment and building new facilities and partnerships. This study sought to establish the contribution of hospitality and tourism investments to the local ... -
Adoption of Digital Technologies as a Driver for Cost Leadership Strategy in Tour Firms within Nairobi City County, Kenya
(African Journal of Tourism and Hospitality Management, 2024-04)Digital technologies play a major role in reducing the cost of operations in tour firms. The main focus of the study was to find out the adoption of digital technologies as a driver of cost leadership strategy in tour firms ... -
Optimizing Experiential Quality to Drive Positive Post-Consumption Behaviours in Kenyan Theme Parks
(African Journal of Tourism and Hospitality Management, 2024-05)Experience quality has become increasingly important, particularly for the theme park sector. This is because visitors' post-consumption behaviours are influenced by experiential quality, and this has an impact on theme ... -
Visitor Profile: Shaping Experiential Quality, and Post-Consumption Behaviours in Kenyan Theme Parks
(African Journal of Tourism and Hospitality Management, 2024-05)Visitor experiences are individual occurrences characterized by their subjective nature. As a result, each consumer has a unique perspective on the quality of experience depending on their visitor profiles. The literature ...
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