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Social Media and Personal Branding of Gospel Musicians in Kenya
(2020-09)
The paper investigated the influence of social media on personal branding of gospel Musicians in Kenya. The objectives of the study were to establish the forms of social media used for personal branding, to identify the ...
Online Campaign in Kenya: Implementing the Facebook Campaign in the 2013 General Elections
(2015-07)
The study investigated the implementation of the Facebook campaign in general elections in Kenya. The study utilized the mixed methods sequential explanatory design. Quantitative data was drawn, followed by qualitative ...
Print Media Managers’ Perception of Integration of New Media by Newspapers in Kenya
(2019-01)
The study examined print media managers’ perception of adoption of new media in newsrooms in Kenya. Integrating new media in print media houses can be traced back to 2009. However, few studies have examined the managers’ ...
Influence of Communication Patterns on Employee Performance in Selected Large Manufacturing Businesses in Eritrea
(2019-05)
Manufacturing businesses face challenges in terms of increasing productivity in which their products are competitive in the market. Particularly, the manufacturing businesses in Eritrea face challenges in terms of producing ...
Influence of Framing of the Hashtag on Public Opinion Formation on Socio-Political Issues in Kenya
(2017-12)
Purpose: The purpose of the study was to establish the influence of framing of the hashtag on public opinion formation on socio-political issues in Kenya.
Methodology: The study adopted the descriptive qualitative research ...