Browsing School of Business & Economics (JA) by Subject "Distribution, Mobile banking, products and services, strategy, Uptake"

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    • Influence of Mobile Banking on Uptake of Products and Services in Family Bank Limited, Kenya 

      Ireri, Edwin;; Wahinya, Grace;; Otieno, Richard J.; Karanja, Tabitha W. (International Journal of Arts and Social Science Volume 5 Issue 8, August 2022., 2022)
      Mobile banking is a products and services distribution strategy the bank offers to its customers. It enables customers to access the bank products and services remotely using mobile phones. The study investigated the ...