Browsing School of Business & Economics (JA) by Subject "Digital Transformation, Competitive Advantage, Telecommunications, Digital Platforms, Cloud Services, Digital Marketing"
Now showing items 1-1 of 1
-
Effect Of Digital Transformation On Competitive Advantage In Telecommunications Sector: A Case Study Of Airtel Limited, Nairobi, Kenya
(EPRA International Journal of Economics, Business and Management Studies (EBMS), 2025)In Kenya’s highly competitive telecommunications sector, Airtel Limited faces challenges in sustaining a competitive advantage amidst rapid technological advancements and market dynamics. This study investigates the effect ...