Browsing School of Business & Economics (JA) by Author "KITATI, E.M."
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PREFERED HABITAT THEORY
Kariuki, Florence W.; KITATI, E.M. (International Journal of Contemporary Applied Sciences, 2016)Preferred Habitat Theory is a theory on the investing behavior of bond buyers. It states that individual investors have a preferred range of bond maturity lengths, and will only go outside of this range if a higher yield ...