Journal Articles: Recent submissions
Now showing items 21-40 of 1000
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The Role of Vernacular Radio in Climate Change Information Dissemination in Semi-Arid Areas in Kenya
(African Multidisciplinary Journal of Research (AMJR)., 2018)Frequent exposure to climate change makes the livelihoods of communities living in arid and semi-arid environments in Kenya vulnerable. These communities need access to climate information and support services, especially ... -
Integrated Marketing Communication Strategies and Rebranding of Telkom Kenya
(International Journal of Communication and Public Relation, 2023)Purpose: The aim of this study was to establish the effectiveness of integrated marketing communication strategies on rebranding of Telkom Kenya from Orange. Methodology: Questionnaires and interview guides were used ... -
Influence Of The Hashtag Context On Public Opinion Formation On Sociopolitical Issues In Kenya
(Journal of Public Policy and Administration, 2017)Purpose: The purpose of the study was to determine how the context in which a hashtag is formulated the influences public opinion formation on sociopolitical issues in Kenya Methodology: The study adopted descriptive and ... -
Technological Drivers of User-Generated Content in Local Film and Television Production in Kenya
(International Journal of Technology and Systems, 2025)Purpose: The aim of this study was to analyze the influence of technological factors of user-generated content (UGC) such as the accessibility of digital devices, internet connectivity as well as social media usage to ... -
Diffusion of COVID-19 Misinformation in Kenyan X Conversations
(International Journal of Communication and Public Relation, 2025)Purpose: The study set out to explore the role of X conversations in the spread of misinformation about the COVID-19 pandemic in Kenya. Methodology: The study was guided by the Rumor Theory. The study adopted a descriptive ... -
Betting Menace: Riddle of Television Advertising and University Students Betting Behaviour
(International Journal of Communication and Public Relation, 2023)Purpose: To establish the influence of television’s testimonial advertisement technique on sports betting among the university students in Kenya. Methodology: The study used a mixed method design. In this case a ... -
Utilizing Social Media Platforms for Online Crisis Management: Focus on Always Pads Crisis of 2019
(African Multidisciplinary Journal of Research (AMJR), 2022)This paper is an in-depth analysis of how social media platforms can be used for online crisis management. It addresses an online social media crisis that involved Always sanitary products that trended on Twitter due to ... -
Enhancing Personalized Learning in Programming Education through Generative Artificial Intelligence Frameworks: A Systematic Literature Review
(International Journal of Advanced Trends in Computer Science and Engineering, 2025)Generative Artificial Intelligence (Gen AI) has revolutionized education by enabling personalized learning in computer programming, improving engagement and outcomes. Despite its potential, challenges like accuracy, ... -
Perception of Flipped Classroom Strategy for Physics Instruction in Secondary Students in Kauma Sub-County Kilifi County, Kenya
(East African Journal of Education Studies, 2025)The flipped classroom strategy (FCS) has emerged as an innovative pedagogical approach that enhances active learning, particularly in science subjects like physics. This study investigated the students’ perception of the ... -
Enhancing Student Outcomes through AI-Driven Personalized Learning: A Study on Implementation and Effectiveness at the Universities in Kenya
(East African Journal of Education Studies, 2025)The integration of Artificial Intelligence (AI) in higher education has revolutionised personalised learning, offering tailored instructional experiences that enhance student engagement, academic performance, and retention. ... -
Validating Complexity Metrics for Laravel Software
(International Journal of Software Engineering (IJSE),, 2025)The increasing complexity of Laravel software poses significant challenges to modifiability, necessitating the definition ofmetrics to assess and controlcomplexity. There exist metrics to measure Laravel complexity, ... -
Role of supply chain collaboration on operational performance of manufacturing firms in Nairobi County, Kenya
(International Journal of Advance Research and Innovative Ideas in Education (IJARIIE), 2025)Supply chain collaboration has become a critical focus for manufacturing firms facing increasing disruptions that threaten operational performance. In an increasingly volatile global market, supply chain disruptions have ... -
Role of supply chain risk management on operational performance of manufacturing firms in Nairobi City County, Kenya
(International Journal of Advance Research and Innovative Ideas in Education (IJARIIE), 2025)Supply chain risk management has become a critical focus for manufacturing firms facing increasing disruptions that threaten operational performance. In an increasingly volatile global market, supply chain disruptions have ... -
Effect Of Cultivar And Altitude On Fatty Acid Composition Of Avocado From Murang’a County
(IOSR Journal of Applied Chemistry (IOSR-JAC), 2025)Fatty acids are essential for the structure and function of biological systems, and they are the primary source of energy. Avocado oil has high levels of omega-6 and omega-9 fatty acids, as well as natural antioxidants, ... -
Application And Synthesis Of Silica-Based Aerogels For The Removal Of Persistent Organic Pollutants From Water: A Review
(IOSR Journal of Applied Chemistry (IOSR-JAC), 2025)Background: Water contamination is a major global issue that necessitates the development of new and sustainable purification technologies. Aerogels, ultra-light porous materials with a large surface area and unique ... -
Removal of Nitrites from Wetland Waters Based on Diazonium Silica
(American Journal of Chemistry, 2025)Diazonuim silica was prepared and used to remove nitrites in wetland waters. Raw silica was chlorinated using phosphorous pentachloride (PCl5). Chlorinated silica was further reacted with ethylenediamine (EDA) under reflux ... -
Ensemble Feature Selection for Network Intrusion Detection: Combining Information Gain and Random Forest with Recursive Feature Elimination
(International Journal of Computer and Information Technology, 2024)Network intrusion detection systems (NIDS) are essential for protecting computer networks against cyberattacks. The selection of a nominal set of essential features that may adequately discriminate malicious traffic from ... -
Comparative Analysis of Deep Learning Models for Crop Diseases and Pest Classification
(International Journal of Formal Sciences: Current and Future Research Trends (IJFSCFRT), 2025)The deep learning models for crop diseases and pest classification research examined how deep learning might improve farming methods, particularly to accurately classify pests and diseases that affect crops. The importance ... -
Comparative Analysis of Machine Learning Algorithms Accuracy for Maize Leaf Disease Identification
(nternational Journal of Formal Sciences: Current and Future Research Trends (IJFSCFRT), 2023)The number of data points predicted correctly out of the total data points is known as accuracy in image classification models. Assessment of the accuracy is very important since it compares the correct images to the ones ... -
Vulnerable or Resilient? A Study of the Livelihoods of Fishmongers Along The Dunga Beach, Kisumu County, Kenya
(International Journal of Development Research, 2025-03)This study examines the livelihoods of fishmongers at Dunga Beach on the banks of Lake Victoria in Kisumu County, emphasizing the dual themes of vulnerability and resilience within the framework of economic activities ...