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Now showing items 11-20 of 32
Celebrity Endorsement: Television Advertisements and Sports Gambling Behavior among University Students in Kenya
(2023-02)
Purpose: To establish the influence of Television’s celebrity endorsement advertisement technique on sports gambling behaviour among the university students in Kenya. Methodology: This study employed mixed method design. ...
Influence of Supplier Debarment on Service Delivery of Water Companies in Murang’a County
(2023-09)
The aim of the study was to analyze the influence of supplier debarment on service delivery of water companies in Murang’a County. The agency theory served as the foundation for this study. The employed a descriptive ...
The centre and pathology: Postmodernist reading of madness in the oppressor in contemporary fiction
(Taylor & Francis Group, 2023-08)
This study examines the pathological consequences of in-between identity on the members of the dominant group in polarized cosmopolitan settings in Lessing’s The Grass is Singing (1950). The study is a postmodernist reading ...
Evaluating Linear and Non-linear Dimensionality Reduction Approaches for Deep Learning-based Network Intrusion Detection Systems
(2023-08-08)
Dimensionality reduction is an essential ingredient of machine learning modelling that seeks to improve the performance of such models by extracting better quality features from data while removing irrelevant and redundant ...
Contemporary Trends and Issues in The Hospitality and Tourism Industry
(2023-05-13)
Contemporary trends and issues in the hospitality and tourism industry often generate opportunities and challenges. The hospitality and tourism environments are constantly changing. Customers’ needs and preferences dictate ...
A Review of Fatty Acid Components in Avocado
(2023-03)
Avocado is one of the world's most economically significant tropical fruit crops. In recent years, there has been a lot of interest in avocado as a natural functional food in due to its excellent nutritional value and ...
Evaluation of Industrial Attachment Training of Bachelor of Purchasing and Supply management students, Murang’a University of Technology
(Novelty Journals, 2023-05)
An Industrial Attachment is a structured, college-graded work experience in a professional work setting during which the student applies and acquires knowledge and skills. It involves the application of learnt skills in ...
A Review of Chemical Compounds and Bioactivity of Conyza Species
(2023-06)
A large proportion of the African population's primary healthcare requirements are still mostly met by traditional medicine. Previous studies have demonstrated the potential of plant extracts disease management. Conyza ...
Effect of Complaints Handling by Consumer Federation of Kenya on Consumer Protection in Commercial Banks of Kenya
(2023-03)
Despite the growth of the financial services industry, the formulation of consumer protection legislation has not been done in many jurisdictions. This calls for the need for basic protections for the clients of financial ...
Warburgia Ugandensis: A Review of Compounds and Bioactivity
(2023-07)
Warburgia species (Canellaceae) are traditionally used to treat a wide range of illnesses including stomach ache, diarrhea, abdominal pains, toothache, oral thrush, venereal diseases, cold and cough, fever, muscle pains, ...