Browsing Journal Articles by Subject "Competing firm, Firm’s performance, Good substitutes, Product differentiation, Strategic approach to management"
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Effects of Product Differentiation Strategies on Firm Product Performance: A Case of Kenya Seed Company (KSC), Kitale
(2015-09)Firms within the same industry have been selling products that are good substitutes for each other, yet it is commonly the case that no firm within the industry sells a product that is identical to that sold by a competing ...