Journal Articles

The Use of Tiktok for Consumer Engagement by Select Beverage Companies in Nairobi

Githaiga, Joy.; Ndavula, John O.; Ndeta, Winnie. (African Multidisciplinary Journal of Research (AMJR) Special Issue I 2024, (68-81), 2024)

This study explores the utilization of TikTok by select beverage companies in Nairobi for consumer engagement, aiming to identify factors influencing customer engagement on the platform. Drawing on the Diffusion of Innovations ...

A Comparative Study of Transformer-based Models for Hate-Speech Detection in English-Kiswahili Code-Switched Social Media Text

Ng’ang’a, Njung’e Fredrick.; Oirere, Aaron M.; Ndung'u, Rachel N. (International Journal of Advanced Trends in Computer Science and Engineering, 2024)

The transformer architecture, first introduced in 2017 by researchers at Google, has revolutionized natural language processing in various tasks, including text classification. This architecture formed the basis of future ...

Influence of Mobile Banking on Uptake of Products and Services in Family Bank Limited, Kenya

Ireri, Edwin;; Wahinya, Grace;; Otieno, Richard J;; Karanja, Tabitha. (International Journal of Arts and Social Science Volume 5 Issue 8, August 2022., 2022)

Mobile banking is a products and services distribution strategy the bank offers to its customers. It enables customers to access the bank products and services remotely using mobile phones. The study investigated the ...

Influence of Training on Uptake of products and services via Digital Strategies

Ireri, Edwin;; Otieno, Richard J. (International Journal of Arts and Social Science Volume 6 Issue 9, September 2023, 2023)

Training involves learning exercises intended to have a significant effect at work or a role that one is already performing. When a new product or service is launched, customers are also guided in the customer training ...

Influence of Agency Banking Strategy on Uptake of Products and Services in Family Bank Limited

Ireri, Edwin; Wahinya, Grace; Otieno, Richard J; Karanja, Tabitha. (International Journal of Arts and Social Science Volume 5 Issue 10, October 2022., 2022)

Agency banking strategy is a branchless banking strategy that leverages modern Information Communication Technologies to provide financial services remotely. The study investigated the influence of agency banking strategy ...

Gender-Based Violence Influence on Workplace Environment of Small and Medium-Sized Enterprises in Makina Market, Kibera Sub-County, Nairobi County, Kenya

Odumbe, Paul Ote;; Lumayo, Mildred;; Mose, George N;; Otieno, Richard J. (Journal of Research Innovation and Implications in Education, Vol.6, Iss.4, 2022 (pp. 43 - 61), 2022)

The study aimed to assess the influence of gender-based violence (GBV) in the workplace environment of small and medium-sized enterprises in Makina, Nairobi County. It examined experiences of victims of Gender-Based Violence ...

The Relationship between Road Network Status and Performance of Tea Processing Industry in Murang’a County, Kenya

Kanyungu, John Wambugu;; Omariba, Alice;; Otieno, Richard J;; Muthoni, Nacy. (International Journal of Novel Research in Marketing Management and Economics Vol. 10, Issue 2, pp: (79-87), Month: May - August 2023, 2023)

Most developed countries achieved their status through industrialization, shifting capital and labor from agriculture to manufacturing. Unfortunately, Kenya has seen a decline in manufacturing's contribution to ...

Transparent Tendering Process Regulation and its Influence on Service Delivery of Water Companies in Murang'a County

Otieno, Richard J;; Oteki, Evans B;; Nungari, Naom. (East African Journal of Business and Economics, Volume 7, Issue 2, 2024, 2024)

Under public regulation, sound policies and practices in public procurement are among the key components of good excellent stewardship and governance. However, the procurement processes are accused of inefficiency, ...

Effects of Audit Committee Practices on Service Delivery in Water and Sewerage Companies in Kenya

Njoki, Yvonne; Juma, Richard; Njogu, Grace (European Modern Studies Journal, 2023, 7(3), 2023)

Prudent corporate governance requires an all-encompassing approach focused on democratic values, legitimate representation, and involvement while respecting and safeguarding the interests of all stakeholders. Corporate ...

Assessment of Information Controls and SACCOs' Financial Performance: Evidence from Kenya's Public Transport Sector

Mwende, Everlyne; Njogu, Grace (IJNRD | Volume 8, Issue 12 December 2023, 2023)

Public commuter transport sector is a key social facility that not only provides mobility, but also generate jobs and enable economic growth. In Kenya, the sector adopts a privately owned para-transit mode, that operates ...

Financial Literacy and access to Agricultural credit: Evidence from the Livestock sub-sector in Murang’a County, Kenya.

Njogu, Grace; Olweny, T. (GSJ: Volume 10, Issue 10, October 2022, 2022)

In Kenya, only less than 10% of farmers’ access formal credit despite the availability of suitably priced loan products specific to the sector from commercial banks. Literature suggests low demand of formal agricultural ...

The Effect of Internal Control Systems on The Financial Performance of NSE Listed Banks

Mwende, Ruth; Njogu, Grace (International Journal of Business and Management Sciences, Vol 2, Issue 4 2021, 2021)

research objective was to investigate the effect of the internal control systems on the financial performance in the Nairobi Stock Exchange (NSE) listed banks in Kenya. The study posits that risk assessment and information ...

R isk Assessment of Resident Farmer s in Kilimambogo , Kenya , Using RESRAD Computer Code.

Njoroge, P. Waithaka.; Nyambura, C. (International Journal of Scientific and Research Publications, Volume 14, Issue 9, September 2024, 2024)

The concentration of radionuclides in the any given place is determined by the geology of the area. The levels of primordial radi-onuclides present in soil samples harvested from Kilimambogo region in Kenya was measured ...

End-Point Determination In Acid Decalcification Of Bone: A New Novel Method

Manyu, Grace.; Waithaka, Peter. (International Journal of Scientific and Research Publications, Volume 14, Issue 8, August 2024, 2024)

Background: Calcium oxalate test is currently the chemical method employed in testing endpoint of decalcification in acid decalcification. However, there are challenges with this existing method used; firstly, the method ...

Enhancing Government Brand Image through Effective Communication Strategies for Service Delivery: A Case of County Governments in Kenya

Omariba, Alice. ;; Barasa, Didmus Wekesa. (International Journal of Novel Research in Humanity and Social Sciences, 2024)

In today’s business world, the ability to stand out from others is vital and it is only created and maintained to serve as a representation of a brand product, services and reputation within an a organization. This paper ...

STRUCTURAL COMPLEXITY METRICS FOR LARAVEL SOFTWARE

Onyango, Kevin Agina.;; Muketha, Geoffrey Muchiri.;; Ndia, John Gichuki. (International Journal of Software Engineering & Applications (IJSEA),Vol.15, No.4, July 2024, 2024-07)

Existing software complexity metrics do not adequately address the unique architectural patterns of Laravel. This research, therefore, solves this problem by proposing a suite of novel complexity metrics for Laravel software. ...

Assessing Awareness and Implementation of School Re-entry Policy in Primary Schools: A Study of Practices and Perceptions in Kuria East Sub-County, Migori County, Kenya

Omariba, Alice. ;; Ondieki, Eusabia.;; Mogoi, Wycliff. (East African Journal of Education Studies, 2024-08-09)

This study investigated the awareness and implementation of school re-entry policy in primary schools within the Kuria East Sub-County, located in Migori County, Kenya. School Re-entry policies are crucial in facilitating ...