| dc.contributor.author | Machogu, Clifford | |
| dc.contributor.author | Langat, Kipkoech | |
| dc.contributor.author | Naibei, Isaac | |
| dc.date.accessioned | 2018-11-26T11:29:30Z | |
| dc.date.available | 2018-11-26T11:29:30Z | |
| dc.date.issued | 2017 | |
| dc.identifier.issn | 2250-3153 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/3644 | |
| dc.identifier.uri | http://www.ijsrp.org/research-paper-1217.php?rp=P727085 | |
| dc.description.abstract | Insurance plays a major role in the life of the
humanity. The citizenry has gradually come to realize the
necessity of insurance and these needs are unending as long as
life exists. The purpose of this study was to establish the
influence of consumer behaviour on the uptake of insurance
service in the Cooperative Insurance Company (CIC), Kericho
branch. The specific objectives of this study were to determine
demographic, economic, social and psychographic factors that
influence consumer behaviour in insurance uptake. The study
used descriptive research design. The targeted population was
300 customers of CIC insurance Kericho. The study utilized
simple random sampling technique to select 171, customers. The
data was collected by the use of structured self-administered
questionnaires. The study found that there is a significant
relationship between consumer behaviour and insurance uptake
and that economic factors, demographic, product awareness
greatly influence the uptake of insurance services, whereas
social factors are less significant on insurance uptake. The study
therefore recommends that insurance companies should profile
their clients according to the economic and demographic
characteristics and develop unique products and marketing
strategies for each segment. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International Journal of Scientific and Research Publications | en_US |
| dc.relation.ispartofseries | ;Volume 7, Issue 12 | |
| dc.subject | Determinates, Insurance uptake, CIC, Kenya | en_US |
| dc.title | Determinants of Insurance uptake in developing countries: Evidence from CIC insurance, Kericho Branch, Kenya. | en_US |
| dc.type | Article | en_US |
