School of Tourism and Hospitality Management (PT)
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PERCEIVED VALUE AS A MEDIATOR BETWEEN EXPERIENTIAL QUALITY AND VISITORS’ POST-CONSUMPTION BEHAVIOURS IN SELECTED KENYAN THEME PARKS
(Murang’a University of Technology, 2024-08)Kenya's tourism industry’s full potential remains unexploited due to a lack of diversification. The industry is still based on beaches and safaris. Kenya Vision 2030 identified diversification products including theme ... -
EFFECT OF SUSTAINABILITY PRACTICES, GUEST TRAVEL PREFERENCES AND ATTRIBUTES ON HOTEL BRAND IDENTITY IN LIFESTYLE HOTELS IN NAIROBI COUNTY, KENYA
(Murang’a University of Technology, 2024-08)The adoption of sustainability practices in city hotels has become a trend driven by the need to mitigate the environmental footprint, comply with regulations, and cater to the increasing demand for sustainable products. ... -
DIVERSIFICATION STRATEGIES AND ORGANIZATIONAL PERFORMANCE AMONG STAR-RATED HOTELS IN THE KENYAN COAST
(Murang’a University of Technology, 2024-06)In order to enhance performance, continuity and competitiveness, organizations must capitalize on opportunities and eliminate threats by applying appropriate recipes and developing various strategic approaches. Diversification ... -
ANALYSIS OF TOURISM AND HOSPITALITY INVESTMENTS AND THEIR CONTRIBUTION TO THE ECONOMY OF NAKURU COUNTY, KENYA
(Murang’a University of Technology, 2024-08)Tourism and Hospitality facilities contribute immensely to a region’s social, economic and cultural development. The general purpose of this study, therefore, was to assess the contribution of tourism and hospitality ... -
ROLE OF URBAN TOURISM IN PROMOTING SUSTAINABLE DEVELOPMENT WITHIN NAIROBI CITY COUNTY, KENYA
(Murang’a University of Technology, 2024-06)Urban tourism offers economic and social benefits for cities but may also cause environmental harm, overcrowding and economic disparities. Achieving sustainable development in urban areas requires a comprehensive management ... -
EFFECTS OF ECO-FRIENDLY PERCEPTIONS ON GUESTS’ BEHAVIOUR IN ECO-RATED CAMPS AT THE MAASAI MARA NATIONAL RESERVE IN KENYA
(Murang’a University of Technology, 2024-07)Tourism and hospitality industry are a major contributor to the global economic development, but it is also substantially linked to environmental degradation. In the wake of alarming environmental problems which render ... -
MEDIATING ROLE OF TOURISTS’ EMOTIONAL SATISFACTION ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BEHAVIOURAL INTENTIONS IN MAASAI MARA GAME LODGES, KENYA
(Murang’a University of Technology, 2024-08)Providing high-quality services in game lodges promotes emotional satisfaction and, subsequently, favourable behavioural intentions, leading to enhanced business performance, including market share and profitability. ... -
An Assessment of Social Media Platforms on Guests’ Choice of Fine Dining Restaurants in Selected Cities in Kenya
(2022-10)Despite the popularity of Social Media Platforms, limited data and studies have assessed the influence of Social Media Platforms on guests' choice of fine dining restaurants. Fine dining restaurants are defined as exceptional ... -
Environmental Commitment and Adoption of Green Practices Among Star-Rated Hotels Along the Kenyan Coast
(2022-10)The hospitality and tourism industry is one of the key economic sectors expected to take a leadership role in transforming the emerging green economy. The economic pillar of Vision 2030 in Kenya acknowledges the crucial ... -
Efficacy of Travel Motivation on Destination Loyalty Among Domestic Tourists in the Coast Region of Kenya
(2022-11)Despite the marginal growth recorded in the tourism sector in Kenya, the domestic visits and estimates fall far below the expectations. This study aimed at assessing the efficacy of travel motivation on destination loyalty ... -
Marketing models for performance among four and five star Hotels in Kenya
(2016)Kenya has been slow in adjusting to the external hospitality environment and adopting competitive marketing strategies as evidenced by the higher growth of tourism in competitor countries. Marketing models such as the four ...
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