Browsing Masters Theses and Dissertations by Author "Kihara, Caroline"
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YOUTH TRAVEL AS A POTENTIAL MARKET SEGMENT FOR TOURISM INDUSTRY AMONG THE YOUNG TRAVELERS IN NAIROBI, KENYA
Kihara, Caroline (2010)The study was conducted in Nairobi National park in Nairobi County and focused on assessing youth travel as potential market segment for the tourism industry in Kenya. Exploratory and descriptive survey design was adopted ...