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Social Media adoption as alternative platforms for political marketing in Kenya
(2016-01)
This study seeks to establish the determinants of social media adoption for political marketing in Kenya. The study is guided by the diffusion of innovations theory. The study utilizes the mixed methods sequential explanatory ...
Representation of Students with Disability in Media: The Case of Abled Differently Television Programme
(African Multidisciplinary Journal of Research., 2016)
Higher education in Kenya is seen as the privilege of a few, with Persons with Disability (PWD) hardly standing a chance to access it. While disability can be explained in a straightforward way using medical discourses, ...