Browsing Journal Articles (ED) by Subject "Digital transformation, Organisational strategy, Kenya Airways, Digital technologies, Culture"

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Influence of Organisational Strategy on Digital Transformation at Kenya Airways

Njagi, A. B.; Ndavula, John O. (2020-10)

The study investigates how organisational strategy influences digital transformation of Kenya Airways. The study was guided by the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Digital Maturity Model. ...