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Newspaper Framing of The War on Terror and its Implications for Human Rights: The Case of Garissa Terrorist Attacks in Kenya
(2022-07)
The study explores how the framing of the war on terror in Kenyan newspapers is re-shaping the human rights discourse. It principally explores how Kenya's counterterrorism responses since the late 1990s have impacted ...
Challenges Affecting the Effective Implementation of Vocational Education Program in Youth Polytechnics in Kenya
(2011-09)
The main purpose of this study was to identify the challenges affecting the effective
implementation of vocational education program in Kenyan Youth Polytechnics. The research work was limited to four randomly selected ...
Social Networking Sites in Kenya: Trigger for Non-Institutionalized Democratic Participation
(2012-07)
The paper argues that Social Networking Sites (SNS) are creating communicative spaces that enables non-institutionalized democratic participation. The creation of the backbone infrastructure for ICT in Kenya has the potential ...
Influence of Organisational Strategy on Digital Transformation at Kenya Airways
(2020-10)
The study investigates how organisational strategy influences digital transformation of Kenya Airways. The study was guided by the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Digital Maturity Model. ...
New Media and Political Marketing in Kenya: The Case of 2013 General Elections
(2014-08)
The paper examines the role of new media in political marketing during the 2013 general elections in Kenya.The ways in which politicians market themselves in the political realm have changed dramatically since the emergence ...
Social Media adoption as alternative platforms for political marketing in Kenya
(2016-01)
This study seeks to establish the determinants of social media adoption for political marketing in Kenya. The study is guided by the diffusion of innovations theory. The study utilizes the mixed methods sequential explanatory ...
Influence of Digital Technologies on Digital Transformation of Kenya Airways
(2020-12)
The purpose of the study was to determine the influence of digital technologies on digital transformation in Kenya Airways. The study was guided by the Unified Theory of Acceptance and Use of Technology (UTAUT) and the ...
Representation of Students with Disability in Media: The Case of Abled Differently Television Programme
(African Multidisciplinary Journal of Research., 2016)
Higher education in Kenya is seen as the privilege of a few, with Persons with Disability (PWD) hardly standing a chance to access it. While disability can be explained in a straightforward way using medical discourses, ...
Celebrity Endorsement: Television Advertisements and Sports Gambling Behavior among University Students in Kenya
(2023-02)
Purpose: To establish the influence of Television’s celebrity endorsement advertisement technique on sports gambling behaviour among the university students in Kenya. Methodology: This study employed mixed method design. ...
Examining the Prominence of the Political Corruption News in South Sudan
(2021)
Purpose: The purpose of the study to examine the prominence of political corruption news by newspapers in South Sudan
Method: The study used descriptive research design to address the research objectives. The target ...