Browsing School of Education Humanities and Social Sciences (JA) by Subject "Celebrity Endorsement, Television’s Advertisements, University Students, Gambling, Betting, Persuasive."
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Celebrity Endorsement: Television Advertisements and Sports Gambling Behavior among University Students in Kenya
(2023-02)Purpose: To establish the influence of Television’s celebrity endorsement advertisement technique on sports gambling behaviour among the university students in Kenya. Methodology: This study employed mixed method design. ...