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Now showing items 11-16 of 16
BUSINESS ECONOMICS AND MANAGERIAL DECISION MAKING
(2015-11-05)
Firms are major economic institutions in market economies. They come in all shapes
and sizes, but have the following common characteristics:
g Owners.
g Managers.
g Objectives.
g Apoolofresources(labour,physicalcapi ...
THE BASICS OF ECONOMICS
(2015-11-05)
Since the dawn of civilization, people have groped for answers to the
basic economic questions of what, how, and for whom to produce. How people
chose to answer these universal questions shaped the course of history, ...
A Companion to Tourism
(2015-11-03)
Adventure Tourism
(2015-11-03)
Adventure tour operations change continually, and certainly faster than any one author can keep checking them. Information in the case studies and elsewhere in this volume has been compiled from a variety of written and ...
E-Business Adoption Framework in the Hospitality Industry: The Case of Kenyan Coast
(2015)
While the hospitality industry in the Kenyan Coast has adopted Information and Communication Technology (ICT), application of the same is limited to internal operations and control. The industry’s e-business adoption lags ...
Advertising in Tourism and Leisure
(2015-11-03)
Advertising bombards us every day – from commercials on television and radio, to advertising on buses and billboards, in magazines and on the Internet – and there is an increasing amount of advertising masquerading as ...