http://repository.mut.ac.ke:8080/xmlui/handle/123456789/51 2026-04-20T19:59:46Z http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6810 Sports tourism events and socio-economic well-being of the host communities: Motivations and benefits from an emerging destination Wanyonyi, Lilian; Njoroge, Joseph Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the hosts to earn income. Host community is an important stakeholder in tourism, their wellbeing is directly proportional to sustainable tourism. Nairobi city has hosted several sports tourism events for decades, but little has been documented on how such events promote the socio-economic wellbeing of the host community. This research sought to put sports tourism events into limelight by looking at the perceived motivational factors behind hosting of sports tourism events and to assess the socio-economic benefits of hosting sports tourism events. A cross-sectional research design was used in the study with a total of 404 respondents. Questionnaires and interviews were used to collect data from informants in three stadia. Descriptive, thematic analysis and inferential statistics were used for data analysis. The major motivating factors for hosting sports tourism event were good infrastructure, expected benefits and availability of accommodation facilities. The main benefits of hosting sports tourism events were identified as employment opportunities and increased trade for local businesses. A number of recommendations were made. 2021-01-01T00:00:00Z http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6808 Influence of travel motivation aspects on destination loyalty of domestic tourists’ visiting Coast region, Kenya Wang’ombe, Lawrence; Njoroge, Dr. Joseph; Agufana, Dr. Peace Despite the marginal growth recorded in the tourism sector in Kenya, the domestic visits and estimates fall far below targets and expectations due to a number of reasons affecting tourism demand at this level. The specific objective was to; examine the influence of socio-psychological and destination attributes on destination loyalty among domestic tourists in Kenya with an intention of providing prerequisite information on travel experiences and needs as per the study constructs. Simple random sampling technique was adopted for domestic tourists while data was collected using structured questionnaires. Data analysis carried out using various techniques such as; descriptive and inferential statistical techniques comprising t-test and simple linear regressions were used to examine the significance of the relationships between study variables. In this study, 400 questionnaires were distributed to domestic tourists, while the return rate was 92.7%. From the regression coefficients, results the socio-psychological factors and destination attributes were all significant predictors of destination loyalty at 5% level of significance since the p value was less than 0.0001. The model summary results indicated, R-square = 0.442, implying that sociopsychological and destination attributes factors explains 44.2% of destination loyalty. The null hypothesis was tested and rejected since the results indicated that socio-psychological factors and destination attributes have a significant influence on destination loyalty. It is evident from these findings that the socio-psychological aspects are more predominant when compared with destination attributes. Since, destination attributes and socio-psychological factors explain 44.2% of destination loyalty, 55.8% of the variation is still unexplained, thus the study recommends further study be conducted aimed at establishing other factors influencing destination loyalty. 2022-01-01T00:00:00Z http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6770 Tourism Governance in Transition Period: Restructuring Kenya's Tourism Administration from Centralized to Devolved System Ndivo, Rayviscic Mutinda; Roselyne N. Okech, Roselyne N. This study sought to examine the efficacy of tourism administration within Kenya’s devolved system of government. The study was based on content analysis of official documents and websites from the national and county governments in Kenya. Nine counties out of the 47 were further purposively selected for analysis of the tourism functionalities undertaken by the county governments. Data were analysed using thematic data analysis based on predetermined research questions. The study found out that whereas the role of both levels of government in Kenya’s tourism development is clearly identified, gaps exist that would hamper coordinated development of a competitive tourism industry in the country. This study thus identifies a number of lessons for tourism administration restructuring for destinations transiting from centralized to decentralized government system including the need for a clear delineation of tourism development functions between national and devolved government units, institutional and functional alignment between national and devolved government levels, a clear coordination mechanism between the tourism development mandates of the two levels of government, need to standardize tourism administration and development institutional framework and functions across the devolved units, and the need for capacity building of the devolved units during the transition point. 2019-01-01T00:00:00Z http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6766 The strategic response by travel agents in Kenya to opportunities and threats of ICT developments Ndivo, Rayviscic Mutinda; Kibe, Judy Wangari While the advent of ICT has produced mixed results for the travel agency businesses, one of the differentiating factors has been how different businesses have strategically responded to the new business environment. In view of the threats and opportunities presented by ICTs to the travel sector, this study sought to examine the different strategies adopted by the travel agents in Kenya in an effort to strategically reposition themselves. The survey was conducted among 55 travel agency operators in Nairobi, Kenya using a semi-structured questionnaire. The study found out that travel agents in Kenya have adopted a number of ICT innovations to stay afloat. Among the most significant strategic innovations has been the travel agent’s increased client focus as opposed to focus on service providers. This has seen the travel agents forge close relationships with their clients through both online and offline approaches. It is imperative to note that investing in customers and developing a strong relationship marketing strategy to attract and retain them is the new area of competitiveness today. This study thus provides a new perspective to the strategic response of travel agencies to macro-environmental threats and opportunities presented by current developments in ICTs. 2015-01-01T00:00:00Z