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Social Media and Personal Branding of Gospel Musicians in Kenya
(2020-09)
The paper investigated the influence of social media on personal branding of gospel Musicians in Kenya. The objectives of the study were to establish the forms of social media used for personal branding, to identify the ...
Children with Disabilities in Kenyan Media: Lessons from the Abled Differently Programme
(University of Michigan Press, 2022)
The chapter explores how the national broadcaster Kenya Broadcasting Corporation Television (KBC TV), through its premier programme, Abled Differently, represents children with disabilities. Using media representation ...
Influence of Digital Technologies on Digital Transformation of Kenya Airways
(2020-12)
The purpose of the study was to determine the influence of digital technologies on digital transformation in Kenya Airways. The study was guided by the Unified Theory of Acceptance and Use of Technology (UTAUT) and the ...
The Forgotten: An Information Ecosystem Assessment for People with Disabilities in South Sudan
(2023-03)
Decades of conflict in South Sudan pre-and post-independence in 2011, poverty and poor access to services have increased the rate of disability and rendered People with Disabilities more marginalised and excluded because ...
Newspaper Framing of The War on Terror and its Implications for Human Rights: The Case of Garissa Terrorist Attacks in Kenya
(2022-07)
The study explores how the framing of the war on terror in Kenyan newspapers is re-shaping the human rights discourse. It principally explores how Kenya's counterterrorism responses since the late 1990s have impacted ...
Celebrity Endorsement: Television Advertisements and Sports Gambling Behavior among University Students in Kenya
(2023-02)
Purpose: To establish the influence of Television’s celebrity endorsement advertisement technique on sports gambling behaviour among the university students in Kenya. Methodology: This study employed mixed method design. ...
Examining the Prominence of the Political Corruption News in South Sudan
(2021)
Purpose: The purpose of the study to examine the prominence of political corruption news by newspapers in South Sudan
Method: The study used descriptive research design to address the research objectives. The target ...
Access to health information for persons with disabilities during the COVID-19 pandemic in Kenya
(African Journal of Social Work, 11(4), 172-181., 2021)
This study explores the effectiveness of media in promoting access to COVID-19 health information in Kenya. The focus will be on how persons with disabilities accessed COVID-19 information through television within the ...
INFLUENCE OF COMMUNICATION STRUCTURE ON EMPLOYEE PERFORMANCE IN SELECTED LARGE MANUFACTURING BUSINESSES IN ERITREA
(International Journal of Communication and Public Relation . Vol.7, Issue 2, No. 2, pp 13-40, 202, 2022-01)
Purpose: This research is intended to determine the influence of
communication structure on employee performance in selected large
manufacturing businesses in Eritrea. Manufacturing organizations,
particularly the ...
Influence of Organisational Strategy on Digital Transformation at Kenya Airways
(2020-10)
The study investigates how organisational strategy influences digital transformation of Kenya Airways. The study was guided by the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Digital Maturity Model. ...