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Now showing items 11-20 of 26
Analysis of domestic tourists’ demographic and travel characteristics in Kenya
(2022-09)
Demographic and travel characteristics are significant in forming the basis for market segmentation, positioning, and branding initiatives for a destination. This study sought to examine demographic and travel characteristics ...
Maladaptation
(2022-07)
Climate change remains one for the greatest challenge facing humanity in the 21st century and beyond. Whereas the impact of climate change cuts across all sectors of the economy climate sensitive industries like tourism ...
Employee Retention Strategies
(Edward Elgar Publishing, 2022)
Employee retention strategies refer to the organizational policies aimed at retaining employees, reducing turnover and attrition, and ensuring employee engagement. The main goal is to meet the expectations of employees ...
Staycation motivation
(2022-07)
Staycation is largely associated with “vacationing at home”. It is coined from the words: ‘stay’ and ‘vacation’. The blending combines initial segment of the first word “stay” with final segment of the other “cation”. The ...
Bleisure typologies
(2022-07)
The origin of tourism dates back to the end of the 18th century when the western tradition organized travels to support infrastructure and sight-seeing in the cities of ancient Greece and Rome. In the 21st century modern ...
Beating Odds in Post Pandemic Times: Lessons from World Rally Championship 2021
(2022-06)
The Novel Corona virus pandemic has brought unprecedented impacts on different sectors of economies in countries across the globe. Sports tourism being the worst hit. Sports tourism events are important vehicles of development ...
Climate Change and Immovable Cultural Heritage in Kenya: Impact and Response Strategies
(Springer, 2021)
Immovable cultural heritages represent past human life that links the past, present, and future landscapes. Protection and preservation of authenticity and integrity of these built heritages is a major challenge in the ...
Natural Ecosystem
(Elgaronline, 2022)
Relating to human resource function, compensation (often referred to as pay, wage, salary) is the monetary and non-monetary reward offered to an employee in exchange of their contribution to labour. The contributions can ...
Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya
(2021-03-15)
Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ...
Stakeholders’ Role in the Adoption of Green Practices among Star Rated Hotels along Coastal Kenya: Partnerships and Collaborations
(2022-12)
The hospitality and tourism industry is one of the key economic sectors expected to take a leadership role in transforming the emerging green economy. Climate change impacts on ecological sustainability alongside considerable ...