Search
Now showing items 1-3 of 3
Social Media and Personal Branding of Gospel Musicians in Kenya
(2020-09)
The paper investigated the influence of social media on personal branding of gospel Musicians in Kenya. The objectives of the study were to establish the forms of social media used for personal branding, to identify the ...
Influence of Organisational Strategy on Digital Transformation at Kenya Airways
(2020-10)
The study investigates how organisational strategy influences digital transformation of Kenya Airways. The study was guided by the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Digital Maturity Model. ...
Influence of Digital Technologies on Digital Transformation of Kenya Airways
(2020-12)
The purpose of the study was to determine the influence of digital technologies on digital transformation in Kenya Airways. The study was guided by the Unified Theory of Acceptance and Use of Technology (UTAUT) and the ...