Search
Now showing items 11-20 of 23
Celebrity Endorsement: Television Advertisements and Sports Gambling Behavior among University Students in Kenya
(2023-02)
Purpose: To establish the influence of Television’s celebrity endorsement advertisement technique on sports gambling behaviour among the university students in Kenya. Methodology: This study employed mixed method design. ...
Online Campaign in Kenya: Implementing the Facebook Campaign in the 2013 General Elections
(2015-07)
The study investigated the implementation of the Facebook campaign in general elections in Kenya. The study utilized the mixed methods sequential explanatory design. Quantitative data was drawn, followed by qualitative ...
Print Media Managers’ Perception of Integration of New Media by Newspapers in Kenya
(2019-01)
The study examined print media managers’ perception of adoption of new media in newsrooms in Kenya. Integrating new media in print media houses can be traced back to 2009. However, few studies have examined the managers’ ...
Examining the Prominence of the Political Corruption News in South Sudan
(2021)
Purpose: The purpose of the study to examine the prominence of political corruption news by newspapers in South Sudan
Method: The study used descriptive research design to address the research objectives. The target ...
Influence of Communication Patterns on Employee Performance in Selected Large Manufacturing Businesses in Eritrea
(2019-05)
Manufacturing businesses face challenges in terms of increasing productivity in which their products are competitive in the market. Particularly, the manufacturing businesses in Eritrea face challenges in terms of producing ...
INFLUENCE OF COMMUNICATION STRUCTURE ON EMPLOYEE PERFORMANCE IN SELECTED LARGE MANUFACTURING BUSINESSES IN ERITREA
(International Journal of Communication and Public Relation . Vol.7, Issue 2, No. 2, pp 13-40, 202, 2022-01)
Purpose: This research is intended to determine the influence of
communication structure on employee performance in selected large
manufacturing businesses in Eritrea. Manufacturing organizations,
particularly the ...
Type of News on Political Corruption in South Sudan
(2021)
Purpose: The study sought to determine the type of news on political corruption by newspapers in South Sudan
Method The study used descriptive research design to address the research objectives. The target population in ...
Influence of Framing of the Hashtag on Public Opinion Formation on Socio-Political Issues in Kenya
(2017-12)
Purpose: The purpose of the study was to establish the influence of framing of the hashtag on public opinion formation on socio-political issues in Kenya.
Methodology: The study adopted the descriptive qualitative research ...
Print Media Managers’ Perception of Integration of New Media by Newspapers in Kenya
(2019-01)
The study examined print media managers’ perception of adoption of new media in newsrooms in Kenya. Integrating new media in print media houses can be traced back to 2009. However, few studies have examined the managers’ ...