Browsing by Subject "Affective destination image business events cognitive destination image event experiences overall destination image"
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Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya
(Journal of Convention & Event Tourism, 22:5, 384-406,, 2021)Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ...