Browsing by Author "Mwangi, Grace W."
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Factors Affecting The Choice Of Promotional Mix By Commercial Banks In Kenya: A Case Study Of Kenya Commercial Bank Limited
Bulitia, Godrick; Wanjala, John W.; Mwangi, Grace W. (2018-03)Faced with intense competition in the market, commercial banks have engaged in aggressive marketing. This entails increased annual allocation for marketing promotion and competitive pricing of services. However, with reports ... -
Influence of Innovativeness on Organizational Performance among Insurance Companies in Kenya
Mwangi, Grace W. (2021)This study sought to determine the influence of innovativeness on organizational performance among insurance companies in Kenya. The study adopted positivism research philosophy. Descriptive and explanatory research designs ... -
Knowledge Management As A Tool For Employee Retention In Saccos
Bulitia, Godrick; Wanjala, John W.; Mwangi, Grace W. (2018-03)The environment in which organizations operate has clearly changed from predictability to uncertainty. Organizations want more from the best workers than their presence and their retention. In the co-operative sector, ... -
Role of Public Procurement Preference Scheme on the Growth of Small and Medium-sized Enterprises in Nyamira County, Kenya
Rosasi, Thomas O.; Oteki, Evans B.; Mwangi, Grace W.; Muriithi, Ruth W. (2023-08)The focus of the study is to investigate the role of public procurement preference schemes in enhancing the growth of small and medium-sized enterprises. The general objective of the study was: To investigate the role of ...