Browsing by Author "Mberia, H."
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Celebrity Endorsement: Television Advertisements and Sports Gambling Behavior among University Students in Kenya
Oduor, N. O.; Mberia, H.; Ndavula, John O. (2023-02)Purpose: To establish the influence of Television’s celebrity endorsement advertisement technique on sports gambling behaviour among the university students in Kenya. Methodology: This study employed mixed method design. ...