MUT INSTITUTIONAL RESEARCH ARCHIVE
An Institutional Repository (IR) is a digital service that collects, preserves, and distributes digital material. It serves as the home for the intellectual output of MUT academic communities, and will ultimately include digital dissertations, faculty publications, digital special collections, open access publications, open educational resources and much more.
Communities in Research Archive
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Recently Added
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Contribution of Tourism Investments and their Impact on the Local Economies of Kenya: A Case Study of Nakuru County
(African Journal of Tourism and Hospitality Management, 2024-05-24)Tourism development stimulates growth by attracting foreign direct investment and building new facilities and partnerships. This study sought to establish the contribution of hospitality and tourism investments to the local ... -
Adoption of Digital Technologies as a Driver for Cost Leadership Strategy in Tour Firms within Nairobi City County, Kenya
(African Journal of Tourism and Hospitality Management, 2024-04)Digital technologies play a major role in reducing the cost of operations in tour firms. The main focus of the study was to find out the adoption of digital technologies as a driver of cost leadership strategy in tour firms ... -
Grassroots Solutions for Global Challenges: The Role of Self-Help Groups in Building Sustainable Livelihoods and Resilience to Climate Change in Nyakach, Kenya
(American Journal of Multidisciplinary Research and Innovation (AJMRI), 2024-03-22)The impact of climate change in developing countries such as prolonged droughts, flooding and erratic rainfall, among, other effects are increasingly driving agricultural-dependent households into deeper poverty each year. ... -
Optimizing Experiential Quality to Drive Positive Post-Consumption Behaviours in Kenyan Theme Parks
(African Journal of Tourism and Hospitality Management, 2024-05)Experience quality has become increasingly important, particularly for the theme park sector. This is because visitors' post-consumption behaviours are influenced by experiential quality, and this has an impact on theme ... -
Visitor Profile: Shaping Experiential Quality, and Post-Consumption Behaviours in Kenyan Theme Parks
(African Journal of Tourism and Hospitality Management, 2024-05)Visitor experiences are individual occurrences characterized by their subjective nature. As a result, each consumer has a unique perspective on the quality of experience depending on their visitor profiles. The literature ...