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Now showing items 11-15 of 15
Career change intentions of eco-tourism and hospitality management University graduates
(International Research Journals, 2013-02)
In the recent past, there has been an influx of hospitality management university graduate employees into non hospitality organizations in Kenya. However, the main causes of this career change have not been examined. This ...
Corporate Social Responsibility in Four and Five Star Hotels in Kenya
(2016)
Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ...
Customers’ perceptions and expectations of service quality in hotels in western tourism circuit, Kenya
(International Research Journals, 2014-01)
Quality management is important in any establishment since it enhances organization’s performance and profitability in the long run. Subsequently, quality has been a focus of many successful establishments all over the ...
Visitor Profile: Shaping Experiential Quality, and Post-Consumption Behaviours in Kenyan Theme Parks
(African Journal of Tourism and Hospitality Management, 2024-05)
Visitor experiences are individual occurrences characterized by their subjective nature. As a result, each consumer has a unique perspective on the quality of experience depending on their visitor profiles. The literature ...
Optimizing Experiential Quality to Drive Positive Post-Consumption Behaviours in Kenyan Theme Parks
(African Journal of Tourism and Hospitality Management, 2024-05)
Experience quality has become increasingly important, particularly for the theme park sector. This is because visitors' post-consumption behaviours are influenced by experiential quality, and this has an impact on theme ...